Phillip Madison, Ph.D.

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Phillip Madison grew up in west Texas and currently lives with his wife and children in Nacogdoches, Texas. He has taught Strategic Media, Principles of Public Relations, PR Writing, PR Campaigns, PR Case Studies, Media Writing, and Adobe CS5. His professional experience includes radio production and sales, fundraising management, and public relations related to institutional advancement.

Phillip graduated from Texas Tech University with a Bachelor of Arts in Advertising and Spanish, minoring in psychology (2002). He received his Master of Arts in Mass Communication from Texas Tech and wrote a thesis that analyzed portrayals of immigration in both Mexican and U.S. newspapers (2008). In 2013 he received his Ph.D. in Mass Communication from the Manship School at Louisiana State University. His dissertation explored how processing television images of polygamists relates to increased social tolerance.

In our pervasive and mobile media landscape, attention to how we interact with mediated messages is changing. "What we generally consider media effects," Phillip argues, "are functions of human imagination." His research is located between interpersonal and mass communication, and examines the functions, characteristics, and processing of media messages. Ever-increasing attention to multimedia entertainment puts his work at the cutting edge of our understanding of media effects. He has presented original work at numerous conferences and published peer-reviewed articles in the American Communication Journal, Journal of Imagination, Cognition, and Personality, Louisiana Communication Journal, and online. In 2014 he marked an item off his bucket list by giving a TEDx talk at Stephen F. Austin State University.

Beyond his immediate professional goals, his side projects tend to focus on ethnographic and anthropological work related to social change in Mexico resulting from technological and economic advances, as well as the diffusion of communication technology driving social change. There also is a special place in his heart for struggling rock musicians and he has put out two compilation albums (with a third in the works) to help promote them. When not working or playing, Phillip spends a lot of time gardening with his children to support the family's juicing habit.

Specialties: Quantitative and qualitative data collection and analysis, bilingual (English/Spanish), visual communication, advertising, public relations, fundraising.